Webinar: How Sensory Experience Impacts Consumer Purchasing

Lesaffre Trend Vision™ identified that sensory experience impacts the purchasing habits of consumers. Our Vice President of Marketing and Strategy Bill Hanes and Baking Business Development Manager Ralf Tschenscher recently presented the findings in a 30-minute on-demand webinar through Baking & Snack. The webinar also explains how adding new Artisan Fleurage Seeds and Semolina toppings to baked good formulations can appeal to all five senses. Register to watch the webinar here, or for more information on Fleurage, read our white paper.

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